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Appendix 5. Topic editorial inventory Full version (from July-December 2016) is available here: http://bit.ly/1sMWuvE Date Topic Headline Caption/CTA/tone of voice Content Type Visual Type Graphic style Personas Time sensitive? Hashtags URL for storyboard Friday, 1 July 2016 Thursday, 7 July 2016 Happy new month and introducing the hashtag #valonastyle Throwback Thursday HAPPY JULY Cheers to the month of summer vacation! Have you packed #Valona earrings with you? If not, remember to do so and wish you have an awesome trip. Remember to hashtag #valonastyle in your photo! You might win a gift later. Image of the model wearing the jewelries, to enlighten and preferably taken educate by phone Bright color with shades of blue #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #jewelry #light #instajewelry #decoration #minimalism #jewelryforsale #love #potd #summer #beach #july #etsy #etsyhandmade #selfemployed Young people https://fi.pinterest.co m/pin/AYdGoPh2RBB SfP3tBbdxbS4K9d8d MaDFuC1E21fyCPS2k zIbXWMxzmM/ 6p.m- 10p.m Friday, 15 July 2016 Sunday, 17 July 2016 Enjoying wonderful summer weather here in Helsinki. n/a Are you feeling the same? Image of decoration in the to entertain midnight sun Bright color and minimalism #midsummer #finnish #midnightsun #tbt #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #decoration #minimalism #love #potd #summer #etsy #etsyhandmade #selfemployed Everyone https://fi.pinterest.co m/pin/438678819932 815658/ 6p.m- 10p.m Sunday, 10 July 2016 Sunday Funday Amazing idea for decoration. Have you got one? Share with Valona by hashtagging #valonastyle. A n/a gift might be offered later! Image of interior decoration with to educate Valona product Bright color and minimalism #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #decoration #minimalism #love #potd #summer #etsy #etsyhandmade #selfemployed Everyone https://fi.pinterest.co m/pin/479915522581 22816/ 6p.m- 10p.m Lifestyle July's monthly trend guide Happy weekend to n/a everyone! Short Boomerang photo of Valona decoration moving to enlighten in the wind #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light Iphonephotog #decoration #minimalism raphy. Bright #love #potd #summer #etsy color and #etsyhandmade minimalism #selfemployed Everyone 6p.m- 10p.m FIRST TREND GUIDE EVER Have you been wearing #valona #jewelry lately? Starting from today, each month, Valona will give you a suggestion on what to wear with Valona jewelries or even regram your photo if it is the best. Let us know how do you mix and match by hash tagging #valonastyle. to educate Image of a model wearing the jewelries (red, orange or blue color) but displaying in three posts #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #decoration #minimalism #love #potd #summer #etsy (closed and #etsyhandmade Iphonography #selfemployed #jotd ) #instajewelry Everyone https://fi.pinterest.co m/pin/441141725981 525401/ 6p.m- 10p.m Sunday, 24 July 2016 Friday, 29 July 2016 Formex's introduction Personal story Introduction text and asking to tag other account to The biggest meeting have a discount 10% when for Nordic design buying at the fair Formex logo or to educate image outsourced Bright color Bright color and minimalism #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #formex #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light Sharing stories of how Elina got inspired by nature and How I come up with come up with the idea of design idea? Valona Elina's picture walking in the to enlighten forest Monday, 1 August 2016 Thursday, 11 August 2016 Happy new month/Discount information on the fair Throwback Thursday Discount for those Remind about the dates of who regram and tag the fair and the rules for the your friends! discount Image of Valona's to educate and corner in the fair enlighten (previous year) #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #formex #discount Swedish Everyone Swedish Swedish Wednesday, 17 August 2016 Sunday, 21 August 2016 Countdown to fair August's monthly trend guide It means you got only one ONLY 1 WEEK TILL week to join the regram FORMEX game..... Image of professional to educate and product enlighten photography #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #formex #discount #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #decoration #minimalism #love #potd #summer #etsy #etsyhandmade #selfemployed #jotd #instajewelry A suggestion on how to wear Valona jewellries on Bye bye summer last summer trip Image of a model wearing the jewelries (red, to educate and orange or blue enlighten color) Warm color young people 6p.m- 10p.m Wednesday, 24 August 2016 Formex Update Announcing and updating FIRST DAY the fair corner Iphonography, to enlighten real-time photo #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #formex #discount Thursday, 25 August 2016 Formex Update This is an exclusive view from inside Formex biggest AMAZING NORDIC meeting for nordic design. DESIGN What are your favorites? to enlighten and Videos of 1-5 entertain smaller clips 58 Bright color n/a Everyone Everyone 6p.m- 10p.m 6p.m- 10p.m 6p.m- 10p.m 6p.m- 10p.m 6p.m- 10p.m 6p.m- 10p.m 6p.m- 10p.m #valonastyle #valonadesign #nordicdesign #scandinavianstyle #finland #birch #wood #light #formex #discountPDF Image | Instagram is worth a thousand words. The utilization of Instagram as a key social media marketing strategy
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