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3.3.1 Anonymity and Confidentiality...............................................................................................................................................29 3.3.2 Credibility........................................................................................................................................................................................29 3.3.3 Transferability................................................................................................................................................................................30 3.3.4 Dependability.................................................................................................................................................................................31 3.3.5 Confirmability................................................................................................................................................................................32 4.0 Findings.................................................................................................................................. 32 4.1 Participants’ Background...................................................................................................................32 4.2 Motivational Factors..........................................................................................................................33 4.2.1 Entertainment.................................................................................................................................................................................34 4.2.2 Socializing.......................................................................................................................................................................................35 4.2.3 Information Seeking ....................................................................................................................................................................37 4.2.4 Convenience ...................................................................................................................................................................................38 4.2.5 Status .................................................................................................................................................................................................39 4.2.6 Personal Identity ...........................................................................................................................................................................39 4.2.7 Structure ...........................................................................................................................................................................................42 5.0 Analysis .................................................................................................................................. 43 5.1 Revised Model of Uses and Gratification Theory on TikTok ...........................................................48 6.0 Conclusion ............................................................................................................................. 51 7.0 Discussion............................................................................................................................... 52 7.1 Contributions .....................................................................................................................................52 7.2 Practical Implications ........................................................................................................................53 7.3 Limitations.........................................................................................................................................53 7.4 Future Research .................................................................................................................................55 8. References ................................................................................................................................ 56 9. Appendices............................................................................................................................... 70 9.1 Appendix A........................................................................................................................................70 9.2 Appendix B........................................................................................................................................71 9.3 Appendix C........................................................................................................................................72 9.4 Appendix D........................................................................................................................................73 9.5 Appendix E ........................................................................................................................................77 5PDF Image | It’s time to TikTok
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