PDF Publication Title:
Text from PDF Page: 013
professional setting (Christodoulides et al., 2012). Although this definition attempts to narrow down the scope of UGC somewhat, no clear distinctions between content which is branded and content which is unbranded are in place in any of the definitions (Poch & Martin, 2014). As implied by the definitions, UGC takes on various forms. One of the more traditional examples of UGC, is Wikipedia, which has more than 40 million articles written by contributors (Crowston & Fagnot, 2018). Whilst Wikipedia as well as rating- and review sites present UGC of an evaluative nature, UGC also comes in a variety of other forms. UGC includes blog posts, posts on online forums, the distribution of videos, podcasts, as well as the creation of profiles, commenting and posting of text/photos on social media (Diwanji & Cortese, 2020; Poch & Martin, 2014; Rossolatos, 2017). Hence, the phenomenon of UGC covers a wide range of expressions. In the context of TikTok, UGC mainly takes the form of videos created by users. 2.4.1 User-generated Videos The development of video technology in combination with the growth of sites such as YouTube and TikTok have made UGC more ”visio-centric” (Rossolatos, 2017), which has given rise to the subcategory ‘User-Generated Videos’ (UGV) (Poch & Martin, 2014). UGVs can range from raw material to well edited videos created and published by users (Rossolatos, 2017). Video-based marketing has played a prominent role in several fields of research during the past years (Diwanji & Cortese, 2020; Xie et al., 2019). As early as 2014, UGV content was popular on multiple social platforms (Hautz et al., 2014). Xu et al., (2019) argues that UGV’s popularity is due to its interactive form and richness in content. Moran et al., (2019) ads to this argument, saying that rich content is more engaging than lean content, which may explain the popularity of the platform TikTok. 2.4.2 #Challenges As mentioned, videos predominantly represent the UGC which is created on TikTok. More specifically for this research, the UGC which will be examined is #challenges. Kwon (2018) explains #challenges as a branch of Viral Marketing, which in turn has its origin within eWoM (Phelps et al., 2004). There is no general definition of what a social media #challenge is, however, on TikTok it usually contains a set combination of the following three elements: text, sound, and 13PDF Image | It’s time to TikTok
PDF Search Title:
It’s time to TikTokOriginal File Name Searched:
thesis-tiktok-motivations.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)