PDF Publication Title:
Text from PDF Page: 021
2.5.3 Socializing The motive ‘Socializing’ refers to the extent to which social media use is driven by the need to satisfy social needs, such as maintaining relationships through interactions online. Research conducted by Dunne et al., (2010) highlight the socializing motive as a key driver for using social media sites. In agreement with this, Park et al., (2009) also identifies socializing as a motivating factor for participation on online social media sites. 2.5.4 Status The motive ‘Status’ refers to how social media use is driven by the possibility of gaining recognition or popularity amongst surrounding peers. This refers to the desire to feel important and to be admired, which originates from individuals’ need to form good self-esteem and self- confidence. ‘Status’ has, among other things, been shown to positively affect the willingness to share news online (Lee & Ma, 2012) showing a correlation between desire to gain recognition and intentions to participate on online platforms. Previous researchers have also assumed that individuals which are in the process of constructing their identity, find ‘Status’ more important (Gallego et al., 2016). 2.5.5 Convenience In the context of the internet, the motive ‘Convenience’ relates to the ease-of-use and ease of access of online sites (Kaye, 2005). One way in which this is embodied, is through the increased ability to communicate with peers, easily and without financial cost (Papacharissi & Rubin, 2000). In line with this, Florenthal (2018) adds that ‘Convenience’ is associated with applications which are both free of charge and free of technical mishaps. Previous research has established a positive correlation between ‘Convenience’ and intentions for continued media use (Gallego et al., 2016). 2.5.6 Personal Identity Lastly, the motive ‘Personal Identity’ refers to the extent which social media sites are used by individuals to construct their identity and self-concept. That is, how social media platforms present a way to reinforce values, beliefs and attitudes through self-expression (Ruggiero, 2000). Previous researchers have identified self-expression as a driver for social media use (Hunt et al., 2012). One 21PDF Image | It’s time to TikTok
PDF Search Title:
It’s time to TikTokOriginal File Name Searched:
thesis-tiktok-motivations.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |