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in the analysis. These findings resulted in a scoring table (Table 4) which may give researchers a general interpretation of the order of importance for each motivation. A low score is associated with a high impact. The scoring sheet illustrates: ‘Entertaining’ is the most influential factor, followed by ‘Convenience’. Thereafter ‘Socializing’ and ‘Personal Identity’ were rated as equally influential. ‘Information seeking’ followed subsequently, and finally ‘Status’ was deemed the least influential category. A review of these categories including ‘Structure’ follows. As categories have been found to be incredibly intertwined, many of these themes permeate each other, thus the seeming same topic is brought up multiple times, but from the lens of the perspective of the motivational factor. Table 4: Ranking competencies. 4.2.1 Entertainment Findings show entertainment to be a primary motivator for the use of TikTok. Numerous participants describe the reason for even having and using TikTok as a form of entertainment. Participant #1 describes their view of TikTok as an “easy source for entertainment”. In line with entertainment at the forefront of their usage, participants describe the criteria for wanting to create a #challenge to be fundamentally entertaining. Building on this, P2 states: “...It's probably that I see something on TikTok, and think ‘damn that looks like fun’, therefore do it”. It is also highlighted in participants' responses that while ‘fun’ is an important aspect of motivation for creating videos, how ‘fun’ actualizes is different. For some, the content needs to be entertaining, others it is fun if it is simple. Some participants also describe the characteristics of a challenging #challenge to be a 34PDF Image | It’s time to TikTok
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