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4.2.3 Information Seeking On the same note, findings show that people have acquired the app in order to stay up to date with what is trending and what is new. Participant 13 stated “When I noticed that TikTok was gaining traction and wasn’t just a short trend, I felt like I had to download it and see what it was [...], and how it is used“. In line with this, P1 described TikTok as “It's a pretty good platform to see what people from the rest of the world are doing and what is trendy”. Apart from staying up to date of general trends of social media usage and global trends circling the internet, P12 also explained their TikTok-use as a way to keep up with close friends’ activities. However, a large set of participants contrasted this, arguing that the main motivating factor to participate in #challenges are for entertainment, rather than trendiness. Participant 4 expressed this view saying, “I am motivated by entertaining #challenges, and not really trendy ones”. Additionally, P8 explained that it was more motivating to participate in a unique #challenge, rather than a common one. Participants 2 and 3 did not have a clear preference regarding trendy versus non-trendy #challenges, however, were open minded to the fact that a higher degree of exposure might affect which #challenges they would choose to join. Secondly, educational purposes were identified as a motivating factor to participate in #challenges. Many participants found ‘learning something’ to be a motivating factor to join a #challenge as it provided a clearer purpose, especially if it was within an area of interest. This was portrayed through a statement by P12: “Learning dances would be more motivating. Something that is in line with my interests”. Adding to this, P4 and P10 underlined that only things which seem relevant to learn, may work as motivators. Half the participants highlighted that challenging elements of #challenges may motivate them, as that too contributes to learning something. The connection between challenging oneself and learning from it is portrayed by P2 who states “I think it’s fun to challenge myself [...], that I do not have the skillset now to complete it but that I can learn. I feel satisfied after I’ve learnt something”. However, succeeding to participate in a challenging #challenge has, apart from it providing knowledge, also been acknowledged to have a connection to a certain “coolness factor” which touches upon the theme of ‘Status’ which is presented below. In summary, even though multiple participants was found to identify educational purposes to be a motivating factor, multiple interviewees, stated that “It’s secondary if I learn something” (P11) 37PDF Image | It’s time to TikTok
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