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connection between motivation and personal interest. In similar fashion, two participants emphasized that they would not be motivated to join a #challenge at all, if it lacked connection to their interests. Participant 12 said that he/she would be less motivated to join if it “touches upon things I am not interested about”. Participant 2 also exemplified this, saying: “....there are those make-up videos, and I am completely uninterested in makeup or beauty in general, so I wouldn't be interested. But, training videos like the plank challenge would have been awesome. It needs to be in-line with my interests” As for demotivating factors towards participation, appearance was mentioned. Participant 1 states that if one needs to be ‘sexy’, she/he would not have engaged in a #challenge. This is further elaborated by P16: “Yes, if you needed to be lightly dressed. That would have been very weird and embarrassing [...] if one should be in underwear and do something [...] I would never have done that, it would just be super embarrassing”. It appears that appearance evokes the feeling of embarrassment and as P16 said, it would make her feel horrible. Furthermore, P3 adds that the #challenge cannot be dangerous, include alcohol, or contribute to something she does not stand for. Additionally, she also says that one needs to think of their image, in regard to future employers, when deciding in which #challenge to participate in. Participant 4 further states that it is about who started the trend, and it needs to be someone who shares the person's values. 4.2.7 Structure There were numerous ways in which participants debated the importance of structure as a motivator. Structure included music, competitiveness, prize (monetary & physical), opinion leaders and the commercialization of a challenge. Therefore, it is included as its own category to highlight its importance. While a competitive aspect to a #challenge was generally seen as a positive motivator, the reason behind the motivation differed. Some wanted a competitive element in order to participate in a #challenge better than their peers, some wanted to compete for a prize, and some just wanted a goal. Participant number 3 even highlighted competing for a prize as one of the most important factors. 42PDF Image | It’s time to TikTok
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