PDF Publication Title:
Text from PDF Page: 051
Figure 2. Revised Motivation Hierarchy Model 6.0 Conclusion The purpose of this study has been to examine what motivates Gen Z users to participate in #challenges on TikTok, in order to provide marketers with practical implications and contribute to future research. The research set out to answer the research questions, and the conclusions from the analysis follows as such: RQ1: What motivates Gen Z users to participate in #challenges on TikTok? While previous literature has generated a lot of research regarding the motivation behind participating in UGC, UGC in the context of TikTok has been neglected due to its newness. Thus, this paper proposes the 6 categories: ‘Entertainment’, ‘Socializing’, ‘Personal Identity’, ‘Information Seeking’, ‘Convenience’, and ‘Status’ of UGT to be applicable motivators in content creation on TikTok. Additionally, this study contributes with an additional category: ‘Structure’. In combination with this, a potential superseding order of motivational factors has been presented (Figure 2). Out of these, Entertainment should be highlighted as the key motivating factor, as previous literature suggests (Berthon et al., 2008; Muntinga et al., 2011). 51PDF Image | It’s time to TikTok
PDF Search Title:
It’s time to TikTokOriginal File Name Searched:
thesis-tiktok-motivations.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)