PDF Publication Title:
Text from PDF Page: 055
7.4 Future Research Since this study is one of the first to research TikTok, the avenues for future research are endless. Sprung from the literature and findings of this study, the research team proposes the following directions for future research with regards to motivation-research on the platform: 1. Building on the limitation of only using participants that were from Sweden: It would be of value to survey the motivations on a global level to determine whether the motivations and their hierarchy of importance are the same across cultures. 2. The researchers identified ‘Entertainment’ as a key category for motivation, which often showed to supersedes other forms of motivation. Thus, further research should dig deeper into the importance of different types of Entertainment and then juxtapose them to be able to further tailor campaigns. 3. The researchers also think that investigating marketing strategies, other than #challenges used by companies on TikTok may be of value to better understand what marketing strategy is superior on the platform and create a potential ‘recipe’ for success on the platform. 4. Finally, it would be of value to research how content and culture on TikTok leaks to other social media. 55PDF Image | It’s time to TikTok
PDF Search Title:
It’s time to TikTokOriginal File Name Searched:
thesis-tiktok-motivations.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)