It’s time to TikTok

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Priporas, C. V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers' expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374-381. https://doi.org/10.1016/j.chb.2017.01.058 Rossolatos, G. (2017). A Sociosemiotic Approach to Consumer Engagement in User- Generated Advertising. Social Semiotics, 28(4), 555-589. https://doi.org/10.2139/ssrn.2922706 Rubin, A. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37–51. https://doi.org/10.1080/08838158309386471 Rubin, A. M. (1984). Ritualized and instrumental television viewing. Journal of communication. Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass communication & society, 3(1), 3-37. https://doi.org/10.1207/S15327825MCS0301_02 Saunders, M., Lewis, Philip., Adrian Thornhill. (2019). Research methods for business students (8th ed.). Pearson Education Limited. Schwandt, T. A., Lincoln, Y. S., & Guba, E. G. (2007). Judging interpretations: But is it rigorous? Trustworthiness and authenticity in naturalistic evaluation. New directions for evaluation, 2007(114), 11-25. https://doi.org/10.1002/ev.223 Shao, G. (2009). Understanding the appeal of user‐generated media: a uses and gratification perspective. Internet Research, 19(1), 7-25. https://doi.org/10.1108/10662240910927795 67

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