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Xiao, Y., Wang, L., & Wang, P. (2019). Research on the Influence of Content Features of Short Video Marketing on Consumer purchase intentions. Advances in social science, education and humanities research. https://doi.org/10.2991/mmetss-19.2019.82 Xie, X. Z., Tsai, N. C., Xu, S. Q., & Zhang, B. Y. (2019). Does customer co-creation value lead to electronic word-of-mouth? An empirical study on the short-video platform industry. The Social Science Journal, 56(3), 401-416. https://doi.org/10.1016/j.soscij.2018.08.010 Xu, L., Yan, X., & Zhang, Z. (2019). Research on the Causes of the “TikTok” App Becoming Popular and the Existing Problems. Journal of Advanced Management Science Vol, 7(2). http://www.joams.com/uploadfile/2019/0613/20190613034911476.pdf Yang, Z., Wang, X., & Su, C. (2006). A review of research methodologies in international business. International Business Review, 15(6), 601-617. https://doi.org/10.1016/j.ibusrev.2006.08.003 Zhao, Z., & Renard, D. (2018). Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses. Journal Of Interactive Marketing, 41(41), 94-103. https://doi.org/10.1016/j.intmar.2017.09.004 69PDF Image | It’s time to TikTok
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