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9.2 Appendix B Interview Consent Form Research aim: Understanding the motivations behind the participation in challenges on TikTok and draw practical implications for marketers to use in marketing activities on TikTok. Researchers: Johannes Ahlse, Felix Nilsson, Nina Sandström Information: ● The interview will take 30-60 minutes ● Since your participation is voluntary, you may interrupt the interview at any moment or withdraw from the research. ● The interview will be recorded and transcribed ● You will remain anonymous as participants and will therefore be given a number for if you are to be referenced directly. ● We may contact you after the interview to clarify any statements said under the interview By signing this document, you accept the following terms: 1. I volunteer to be part of this project. I understand I do not have to take part, and that I can withdraw at any moment. 2. The transcribed interview or excerpts from it may be used in the thesis 3. I will not be compensated for this interview 4. I can request a copy of the transcript of my interview and make any adjustment I deem necessary to maintain the integrity of my answers 5. I am entitled to ask the researchers anything about the researchers during the interview and thereafter 6. I have read and accepted the information-leaflet 71PDF Image | It’s time to TikTok
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