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Motivation The following questions will ask you about your motivation. We’re aware that those questions are a bit broad, therefore we kindly ask you to take your time before answering, and really think of what that actually motivates you associated with the topics that are brought up. 8. What would motivate you to do a video on TikTok? Why? 9. What would motivate you to participate in a challenge on TikTok? Does it differ from participating in a video? 10. What elements should a challenge include to attract you? Why? 11. How would your motivation to participate in a challenge differ if a friend had participated in the same challenge before? a. How would your motivation differ if a celebrity/opinion leader had/had participated in the same challenge? i. If Yes, what type of celebrity/opinion leaders? Personal relation/big celebrity 12. Would you be more willing to participate in a challenge if it includes your friends? In other words, that you do it together, in that case, why? 13. Would your motivation to participate in a challenge differ if it was easy and quick to perform in the app, or if it was complicated and demanded extensive editing? Elaborate. 14. On what grounds would your engagement be affected if it demanded an investment in the form of time- or financials? Elaborate? 15. Would you be more willing to participate in a challenge if you learn something while doing it? Why is it important/not important? 16. How would your motivation to participate differ if the challenge was trendy or not? (Harlem shake vs Microwave challenge) 75PDF Image | It’s time to TikTok
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