PDF Publication Title:
Text from PDF Page: 001
International Association of Societies of Design Research Conference 2019 DESIGN REVOLUTIONS Learning and Sharing Creative Skills with Short Videos: A Case Study of User Behavior in TikTok and Bilibili Qiyang, Zea*; Jung, Heekyoung University of Cincinnati, Cincinnati, Ohio, USA. * zhouqg@mail.uc.edu SHORT VIDEOS, ranging from a few seconds to a few minutes, have become a popular form of learning and sharing creative skills such as cooking, drawing, and crafting. Short videos in social media platforms are reshaping the experience of learning creative skills with visually engaging materials and communication features to socialize with other users who have similar interest. However, regardless of their popularity and potential, user behaviors in short video platforms have been under investigated yet when it comes to learning and practice creative skills. This study analyzed 1) viewers' comments on selected drawing skill sharing videos (which resulted in four themes of viewer activities and three types of viewer attitudes) and 2) creators' activities (which resulted in frequent user models by regression analysis and dendrogram analysis) in Bilibili and TikTok. User interviews complement the findings from the quantitative user data to identify the gap between user behavior and expectation in practicing and sharing drawing skills in short-video sharing platforms. The multi-dimensional data about user behaviors and expectations are synthesized into five different personas and user journey maps, leading to the discussion of design recommendations to support creative practice in short video sharing platforms. Keywords: short videos; social media; learning and sharing skills; user studies 1 Introduction: Creating and Sharing Knowledge in Short Video Platforms Contemporary communication and media technologies have enabled learning and sharing various kinds of knowledge through online communities (Dron & Anderson, 2014). Social media is a group of Internet-based applications for the creation and exchange of user- generated content (UGC) (Kaplan & Haenlein, 2010). Also, it is defined as “collaborative online applications and technologies which enable and encourage participation, conversation, openness, creation and socialization amongst a community of users” (Bowley, 2009). As social interactions are important attributes to transfer knowledge among individuals (Polanyi, 1967), social media can facilitate creating and sharing knowledge among people with similar goals and attitudes (Wahlroos, 2010; Panahi et al., 2012), generating alternative views and new ideas in online communities (Eteläpelto & Lahti, 2008). People tend to hold a positive attitude to collaborative learning on social media because they provide a more interactive experience and motivation during their involvement in knowledge- related activities (Manca & Ranieri, 2016; Mao, 2014). Copyright © 2019. Copyright of this paper is the property of the author(s). Permission is granted to reproduce copies of the works for purposes relevant to the IASDR conference, provided that the author(s), source and copyright notice are included on each copy. For other uses, please contact the author(s). Manchester School of Art Manchester Metropolitan University 02-05 September 2019PDF Image | Learning and Sharing Creative Skills with Short Videos
PDF Search Title:
Learning and Sharing Creative Skills with Short VideosOriginal File Name Searched:
le-f-1209-Zho-Q.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |