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in 15 primary user groups on Bilibili [Figure 2] and 7 primary groups on TikTok [Figure 3]. The top three knots that cluster primary user groups in each platform are marked in Table 1 and 2. We combined those primary clusters from both platforms into three user groups according to their browsing, reacting, and sharing patterns related to drawing practice [Table 4]: 1) Content Browsers, 2) Learner Creators, and 3) Creators. Table 4 Data of percentages of the three user groups on Bilibili and TikTok. Platform Content Browser Bilibili 30% TikTok 36.7% Learner Creator Creator 33% 5% 20.7% 19.5% Total Number 198 81 Figure 2. The dendrogram of Bilibili users. Figure 3. The dendrogram of TikTok users.PDF Image | Learning and Sharing Creative Skills with Short Videos
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