LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS

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LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS ( lifestyles-ofinstagram-famous-what-fashion-micro--influencer )

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TABLE OF CONTENTS INTRODUCTION........................................................................................................1 CHAPTER ONE: LITERATURE REVIEW...............................................................4 Part One: History of Instagram................................................................................4 Part Two: History of Influencer Marketing...........................................................10 CHAPTER TWO: METHODOLOGY......................................................................16 CHAPTER THREE: RESULTS................................................................................22 Part One: The Role of Authenticity.......................................................................22 Part Two: Micro-Influencer Motivations...............................................................31 Part Three: Desires from Brand Partnerships........................................................38 CHAPTER FOUR: DISCUSSION............................................................................45 Part One: Recommendations for Individuals ........................................................45 Part Two: Recommendations for Marketers..........................................................47 LIST OF REFERENCES...........................................................................................50 APPENDIX A. Interview Guide..............................................................................................54 B. InterviewConsentForm.................................................................................57 C. AudioRelease.................................................................................................59 v

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