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CHAPTER ONE: THE HISTORY OF INSTAGRAM AND NATURE OF INFLUENCERS The purpose of this chapter is two-fold: First, I provide background information regarding Instagram as a social media platform. Second, I describe the environment that led to the creation of “Instagram influencers.” The understanding of how Instagram grew from a small app launch to an incredibly powerful and influential marketing tool is important when considering the impact of influencers and their value. Toward this goal, I will document the chain of events that led to the creation of Instagram, introduce its initial growth and user base, and provide statistics on the economic influence of the social media platform. I will also introduce the idea of an Instagram influencer, the data supporting its continued growth as a marketing tool, and theories that explain why influencers are able to gain notoriety. History of Instagram Created by co-founders Kevin Systrom and Mike Krieger, Instagram was introduced as a photo sharing app for iPhone in October of 2010. The introduction was preceded by 8 weeks of building the specific application and over a year of preparatory work (Somini Sengupta & Wortham, 2012). Before it was created, venture capitalists with interests in platforms such as Twitter and companies such as Alphabet, Inc. were funding Instagram with more than $500,000 US. Within hours of releasing the app, the platform grew from a 4PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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