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The number of followers an influencer has determines their categorization as “macro” or “micro.” My research and subject pool will primarily consist of micro- influencers. “Micro-influencers” are individuals who have smaller but typically more engaged audiences than those with a larger following count; they are thus seen as more valuable to advertisers and brands desiring to work with influencers (Activate, 2016). Micro- influencers have loyal followings, strong personal brands, a dedication to creative, authentic content, and are often much more willing to work together and develop relationships with brands (Activate, 2016). Influencers in this category typically have fewer than 100,000 followers. In a 2016 study conducted by Activate, 89% of micro- influencers posted content to a blog platform, and Instagram is the most popular platform for micro-influencers to post original content. Additionally, fashion and beauty content receive the most amount of engagement from followers when compared to other categories such as food, travel, and home design (Activate, 2016). In the same study, 77% of the fashion micro-influencers interviewed chose Instagram as the most effective platform for engaging their target audience (Activate, 2016). In my Google search on November 28, 2018, using the phrase “how to become an Instagram influencer,” approximately 12 million results were generated. Countless websites, magazines, and advice columns layout their steps to becoming an influencer, and one can even buy books and enroll in online classes from influencers who promise to teach their methods of success. Although there appear to be countless resources for individuals wishing to become influential on Instagram, there has been little research into the world of Instagram influencers. We know little about what motivates them to create 14PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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