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University of Mississippi. According to IPA theory, it is advisable to have a small number of in-depth interviews, as IPA studies are focused on quality not quantity and benefit from “a concentrated focus on a small number of cases” (Smith, 2009, p. 51). After I created an initial list of 10 individuals, I began reaching out to schedule interviews. At the conclusion of each interview, I asked the interviewee if she knew of “influencers” similar to herself who would be willing to be interviewed by me; thus, I employed snowball sampling in order to reach more individuals (Lavrakas, 2008). While I reached out to 30 individuals all together, only six responded and agreed to be interviewed. I had greater difficulty getting in contact with individuals who had greater than 50,000 followers than individuals who had fewer than that. I found saturation after six interviews, meaning no new themes that had not been identified in previous interviews arose with new interviews. Every interviewee’s identity is concealed in the data reporting by changing the names of people, places, and companies mentioned in the interview in order to protect participant anonymity. Not only does this protect their anonymity, but it also allows the individuals to feel more comfortable sharing information with me, the researcher. My research protocol was approved as exempt by the University IRB (see Appendix B). Data Analysis Technique I audio recorded each interview in order to have a transcript of what was said. The transcripts were recorded verbatim by a secure and professional transcription service. From these transcripts, I was able to analyze and determine common themes that arose in our conversation. As per IPA methodology, through reading and analyzing the contents of each interview transcript and identifying common themes, I attributed responses in our 19PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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