PDF Publication Title:
Text from PDF Page: 028
“true,” and “transparent” were used often by the influencers to describe how she wanted to communicate on the social media platform. Authenticity permeated every conversation I had with an influencer and was always a source of both restriction and contradiction. Authenticity can be seen affecting these three aspects of an influencer’s experience: her desire to speak truthfully to her followers, her desire to remain true to her brand image, and her desire to remain true to her personal values. Authentic to her followers. A micro-influencer sees herself as a friend speaking to another friend; she prides herself on the authenticity of the content she shares to her friends, aka followers. Describing her followers as “friends” was common throughout every interview. Every influencer, when asked to describe her typical follower, thought that her followers were very similar to her regarding age, interests, and even geographical location. All of the individuals I talked to attributed her ability to be open and honest on social media to the level of following she possessed, and why people want to continue to follow her and engage with her account. “Lucy,” a 22 year old college student who has been creating promotional posts on Instagram since high school, stressed that she wants her online image to be relatable, and she tries very hard to create a natural-seeming Instagram feed despite her role as a promoter for several brands. I want it to be very normal and natural. And like, just a regular feed kind of. And I want people if they're gonna follow me to be like ... “I just wanna be a friend.” Although a common theme, there are a different levels of transparency that influencers felt compelled to share on social media. Some influencers want their followers to know every time a post is made through a partnership with a company in 23PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
PDF Search Title:
LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERSOriginal File Name Searched:
thesis-instagram-fasion-micro-influencers.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)