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order to remain authentic, and others ignore the legal requirements to clarify if a post is sponsored or not, saying authorities “can’t track everyone.” One influencer that admitted to not including the legally required hashtag #ad or #sponsored on her posts believes it will hurt her authenticity by breaking her “natural flow” and voice of her Instagram presence. I always think like, do I need to be saying, "This is a paid promotional post." And I believe in it, but I don't know it, it, it seems, it will come across fake. You know, like I don't, and I think the more naturally I integrate it into my feed, the more natural it feels for followers [i. Um, but if people ask, I would never be like, ‘No, this is my own thing.’ You know like- I'll completely answer honestly, always if somebody's asking, ‘Is this a paid promotion?’ Like, ‘Yes.’ Um, but a lot of times I really do just post things just because I like them. Like, a, a lot of it isn't paid, so yeah. Um, but I do think there's a lot of ethical gray area, um, especially with today. How many people are doing it. You know like you can't track everybody. ...people can get in trouble for not putting hashtag ad, paid promotion with, and I never do that. I, 'cause I, I mean unless in a contract with the company specifically says, ‘This has to be your caption.’ Um, just because I think it comes across as, eh, “Not for y’all.” So I don't personally like to do that. Um, but I'm not, I don't do it in the way of, like, I'm trying to hide from people that I'm getting paid for this. Being authentic to her followers directly translates into the influencer’s belief that people follow her because she is relatable. Every influencer described her followers as girls who were “just like her” or wanted to be just like her. Because the influencer believes that her level of following is due to her relatability, remaining authentic is 24PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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