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LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS

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LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS ( lifestyles-ofinstagram-famous-what-fashion-micro--influencer )

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surface level people who put on um, a face for Instagram. And I think that even more so now, it's so easy to tell when someone's just posting to make money. Or posting to um, look a certain way. And that's when I realized I don't really wanna be a part of that. Um, but that's like the biggest toss up with Instagram is that, you're, you're showcasing your life, and it has to be interesting enough for people to follow you. But it also like, I just hate that. It's, it's, it's, I don't even know the right word. Like, it's just not very genuine. From certain people. And so, I think um, this past year, I have worked a ton to be more vulnerable and real again in, in post. Honestly what I wanna post, not what my followers maybe want. And I've seen a lot of backlash from that. I've lost a lot of followers. Um, I definitely have lost like business deals with companies. Because my engagement isn't as high. Um, and you know, there's tons of other people on Instagram who are growing at a rapid rate with their followers. And I am maybe not growing as fast anymore. But I don't really mind, just because I wanna make sure that when I post, it's like the content I want. Instead of just living my life for other people. Because that's really dis-in-genuine. At the end of our interview, Hayley expressed that she might be “more cynical” than others in her same position because she has been using Instagram and been popular on the social media platform for a long time, since the app first launched in 2011. It was apparent after all six interviews, however, that each micro-influencer I talked to expressed facing an inner struggle of posting what she wants to post versus what she views would be most relevant to her followers. Thus, personal values play a role in content creation. Sharing paid products can become a slippery ethical slope, and all 28

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