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influencers in this sample were serious about remaining authentic when promoting products, whether they considered it an ethical decision or not. Each influencer claimed that she would not accept a paid promotional contract for a company or product that she would not use herself without the partnership. To break this rule would betray the trust of her followers and betray her own personal values. At the same time, many individuals who participated in this study claimed that many, if not the majority, of other influencers on Instagram break this unspoken rule and enter into partnerships or promote products that they do not actually own or use themselves. The influencers in this study talked about turning down high-paying contracts with brands because the product or company either did not align with their values, or, mostly, that they would not use the product or did not actually like the product they were being paid to promote. Sydney, a recent college graduate who has been blogging and building her Instagram base for around two years, talked about her first time working with a brand and how it affected her decisions going forward. This was within the first few months of blogging. And after that second one, I was like, I am never gonna do this again. Um, because I just felt so not like myself. Um, one was uh, this handbag line called [Designer Name], and the only reason why I took that partnership is because I had seen a blogger um, who was under 10,000 followers at the time, um, who I followed and I trusted collaborate with them. And I was like ‘Oh, you know, this seems like something I can do too.’ And so when they reached out I was like, ‘What the heck? Like, me?’ And I, you know, accepted the bag and everything and I posted it. And I just, I just felt kind of like, gross-y, kind of?” 29PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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