LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS

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LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS ( lifestyles-ofinstagram-famous-what-fashion-micro--influencer )

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simply to share photos. Nearly every influencer I spoke to said explicitly that using Instagram as a creative outlet is a source of joy and fun for her. Using Instagram to share photos that they liked was a common origin story for most of their accounts, including for Lucy,: I never really had the intention of like possibly making money off of it, you know? I always just thought like, this is just fun creative, like sharing pictures. Hayley’s motivation was similar. She wanted to stay connected with her friends and realized the creative outlet that Instagram gave her. I didn't wanna get Instagram at all, um, but then my friends convinced me when I was a sophomore in high school. Because my sophomore year, I um, lived with my cousins in Hawaii. (My friends) were like, ‘Hayley, how are we gonna know like what you're doing and how, you know, we're gonna miss you... We wanna see like, your life in Hawaii.’ And um, they were like, ‘You're awesome at taking pictures, so you should get an Instagram.’ Um, and finally I was like, ‘Okay, sure. I'll get one.’ And then I started really liking it. Because I realized it gave me a platform to kind of show off like more of my artistic side. Many of the influencers I interviewed cited love of photography as a continuing motivator, and each enjoyed that their account gives them an opportunity to share their creative side with the world. They see their photos as a distinguishing factor separating them from other similar influencers, and they often receive messages from their followers about how they take their photos and how their photos are edited. As Lucy’s interview helps illustrate, taking and editing photos is a source of fun. 32

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