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While expressed and fulfilled differently by each influencer, the desire to have a creative outlet drives influencers to continue to post and continue to create new content on the social media platform. Instagram as a platform. Instagram was very often described as a platform in the interviews. For all of the influencers, they found satisfaction in having Instagram as a platform to share their thoughts, views, and opinions. None of them have any formal training in fashion, beauty, or health, but all share their personal recommendations hoping to inspire followers. It was common for an influencer to see herself as an expert, sharing niche knowledge with an amplified voice that comes from having thousands of followers. Typical topics include clothing and jewelry recommendations, travel tips, and sharing beauty products they love. Sydney sees her role as educating her followers on fashion and style: I'm not trying to sell anybody an outfit, I'm trying to like, educate them on a c- fashion concept about design or style, styling. Not every influencer uses her platform to talk exclusively about “surface level” topics like shopping and fashion; some believe in using their platform to talk about “the hard stuff” including struggles that young women face like bullying and relationships. The individuals I talked to differed on their opinions about what topics were appropriate to share on her personal account or blog. One group agreed that their followers were not interested in topics other than clothes and products. They believed that their followers do not follow them for content that broached difficult topics like relationships and personal struggles. The influencers in this fashion only group generally reasoned that discussing emotional topics would breach their brand identity and would confuse followers if their 34PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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