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allowed them to creative collaborative content and thereby gain more followers through cross promotion. Lucy and Aly both mentioned creating content together in the beginning of their Instagram careers, which exposed their respective followers to the other influencer's account. Maggie attends blogger meetups in her city, and cites some of her following to exposure she received by mingling with other influencers. The influencers I talked to differed on their range of opinion of other influencers they have met or collaborated with; while some expressed they enjoyed getting to know fellow influencers, others believed their mutual interaction illuminated some bad practices and mindsets of influencer marketing. Hayley told several stories about other influencers, and their actions that took her by surprise and inspired her to act and think about Instagram differently. During her travels, she was able to meet other influencers who she met through Instagram. One interaction with a particular influencer stood out: She was so much different than I thought she was gonna be. She was extremely obsessed with like taking pictures. Like so obsessed with Instagram. And like just, not what I thought. Her, her Instagram is just like completely, she's a completely different person. In person, like in real life. And that was the weirdest thing to me, because I was just like, "How do you look like this in social media?” And like, act like this and then in person you're just so different. And that like really threw me off. And I was like, "I don't wanna be like that." For these micro-influencers, Instagram has surpassed social media’s simple role to share photos with friends; for them, Instagram is a tool to share their thoughts and opinions while reaching and connecting with thousands of people. An influencer’s motivation to share content on Instagram, combined with her desire to remain authentic 37PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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