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off promotion, allowing the influencer to create her own content using her unique and creative voice, and the company continuously engaging with the influencer’s content. Influencers are impressed by companies that continuously engage with her on Instagram and are appreciative of companies that give attention to building a relationship between the two parties that reaches past just a payment. As illustrated in my interview with Maggie, a micro-influencer and blogger based out of Memphis, TN: I mean some of them are a lot more personal than others. Like I recently um am doing something with [Company Name] which is like a skin care thing. And um they emailed me and then they're like Instagram DM'ed me and like they've been really like active and like trying to talk to me. And they're like ... like when I post to Instagram, they'll like reply to my story. And I'm just like that is really nice. You know? ... Makes me really want to work with someone more. Lucy admitted that if she was “actually going to use (the product)” she would much rather create a partnership with a series of posts spanning over one or two months rather than a “one off post.” By working with an influencer to plan a series of posts rather than a one-time sponsored post, an influencer feels that she is remaining true to her core values of presenting an authentic and real persona to her followers; this long term planning also challenges the influencer to be more intentional about the brands she chooses to partner with, as an influencer would prefer a long term partnership with a company she admires. Brands that allow reflection of an influencer’s own image. Second, an influencer wants sponsored posts to reflect her own image. She does not want to give up the authenticity or creativity that her page possesses for brand partnerships. Every influencer 39PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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