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Brands that understand expectations. Lastly, an influencer wants companies to understand how the influencer industry is changing and what is expected from their partnership. Influencers are growing in their understanding of the power they can wield in brand partnerships, and they expect companies to compensate them fairly on industry norms. Aly, who has been working with brands for nearly 7 years, explained how she feels about influencers’ transition to be paid fair compensation. ... Influencers realized that they can make money off this and that this is, like, we are getting a huge benefit, a lot, there's a big shift in, like, like how we, what we expect on our end... It's like, then you're kinda like okay you're asking, like, a lot of me to do, like, a lot of work for you that, like, the only benefit is you're getting stuff. Like, I'm not getting a single benefit from this. So I think just being careful of companies who obviously haven't gotten up to date with, like, what they're asking. As suggested in these interviews, influencers are educating themselves on industry standards in regards to payment for promotional social media posts; influences in this sample largely expressed disappointment in companies who do not do the same. Aly talked about her negative feelings toward companies that reach out to her and aren’t current on industry standards. I'm avoiding companies like that, that obviously haven't done their research into...what is normal now... 'Cause there are companies that just have no idea and I - it's important that...on the other end, like, companies should research, same as me... Like, I try to make sure I'm never asking like astronomical prices for what they're asking and vice versa. 41PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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