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Research on the company’s end is essential to ensuring a successful influencer partnership. Influencers expect companies to do research on the influencer's brand before reaching out for partnerships and appreciate when companies tailor their messages for the specific influencer to prove the company was aware of the influencer’s unique brand. An influencer does not want to feel used by a company just for views. She does not want to feel like one of many influencers to which a company is reaching out. She wants to feel like a company is partnering with her for her personal page and her unique voice. Conclusion Each influencer is uniquely passionate about why she is active on Instagram. As unique as each influencer is, however, ultimate goals did differ and are each very personal. None of the influencers claimed money or fame to be her ultimate desire, although it is questionable if one would admit that at all. Most of the influencers simply want to find satisfaction in their roles as influencers and to be always motivated by their own muses. Many of them find it healthy to take time away from the social media platform when they find it to be draining, consuming all of their attention or creativity, or find themselves posting in order to seek self worth. Ultimately, influencers are motivated by their own unique passions. Even so, several common themes did emerge in these interviews, organized into three parts as presented in Figure 3. The importance of authenticity in an influencer’s relationship with her followers, brand, and values, along with the motivating factors that drive her to share on Instagram, have a direct effect on what an influencer desires from brand partnerships. Authenticity, creativity, and brand image area all essential elements that an influencer feels must be maintained while working with companies as a liaison for their product. Based on these 42PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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