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account if they hope to secure a lasting relationship, as well as gain the full benefits of influencer marketing. The findings of this study are limited to the women I interviewed and their characteristics; the individuals focused on fashion, had under 34,000 followers, and were all young women between the ages of 22-24. The findings are also limited to the interview questions asked; the questions were presented in a gentle manner as not to make the interviewee feel uncomfortable, and therefore, the questions did not ask about information the influencer could consider proprietary such as her methodology to creating her account, explicit photo editing techniques, or techniques for growing a following. To further the findings of this study, one could choose a different population of influencers and cross examine the results in order to determine if influencer desires are continuous despite difference in follower count, age, expertise, and gender. Additionally, conducting a series of follow up interviews with the same participants could allow the researcher to ask about more sensitive topics as he or she builds trust with the influencers. Finally, implementing the findings and recommendations in this study as a marketing professional and measuring its effects would give a greater understanding of how companies can improve not only their relationships with influencers, but also the results of influencer marketing campaigns. 49PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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