LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS

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LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS ( lifestyles-ofinstagram-famous-what-fashion-micro--influencer )

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A. Interview Guide 3. Use of share. I am interested in how you fall on this issue. APPENDIX I appreciate you talking to me today. Our interview should take roughly an hour to an hour and a half. Please speak your mind and be open and honest in your answers. Should I ask anything that you feel uncomfortable answering, do not feel any pressure to answer. Let me know and we can move on to some other topics. You do not have to take part in this study and you may stop participation at any time. If you start the study and decide that you do not want to finish, all you have to do is to tell me. All responses will remain confidential and will be combined with others to ensure confidentiality. Is it ok with you if I record this interview for my records? No one will have access to this transcript but myself and my thesis advisor. By continuing, you acknowledge that you are 18 years or older. 1. To get started, tell me a little about yourself. a. Where they live, educational background, professional background 2. As you may know, I contacted you today about your your Instagram account, or your relationship to Instagram. Can you tell me about your Instagram story? a. b. c. d. e. What made you get started? Did you have a goal when you started? Do you have goals now? Are they the same? When did your following grow? Why do you think that your following grew? How much time do you devote to Instagram and has it changed since first joining? Listen for: WHY THEY’RE ON INSTAGRAM social media brings up questions about how much personal information to a. Do you make separations in your social media space between private and public life? b. How do you manage that? c. Do you view your account as professional, personal or a mix of both? 4. Another question that comes up with social media is a person’s network - their followers and their reach. Can you talk a little about how you view these aspects of Instagram? a. Take a minute to put on the hat of one of you typical followers- describe the typical follower- is there a typical follower? What do you think 54

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