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5. 6. 7. 8. draws these people? b. Does what you do on Instagram draw a certain type of person? If so, what are those things that draw them? c. What elements of your Instagram persona/page/brand do you think contributes to the level of following you have? i. Aesthetic? Content message? Personal Voice? Blog? d. What is most important to you in regards your account? Is it the same as what you consider to be most important to popularity? How do you define success when it comes to Instagram? a. What is most important to you in measuring the success of your Instagram account? (Follower count? Engagement? Monetary/business gained? Personal enjoyment?) b. Is it important to you that you view your account as successful? c. What elements do you do consider important in order to achieve your success? The term “Instagram Influencer” has become a buzz word recently. What does “Instagram influencer” mean to you? Based on your understanding of an influencer, would you consider yourself an influencer? a. How does what you described an influencer relate to you? Are there similarities? Are there differences? Have you ever been paid to share something on your Instagram account, whether monetarily or otherwise (free products, etc)? If yes: a. Can you tell me about the first time that happened? b. How often have you shared sponsored content? c. Do you reach out to companies or do they reach out to you? d. Why do you think these companies reach out or agree to pay you for sharing about their product? e. Do you see any connection between your followers and the companies that you work with? f. Without giving me numbers, etc, approximately what proportion of your income would you attribute to Instagram? g. What factors go into you deciding to work with a brand? What does ethics mean to you in regards in Instagram? a. Does it influence who you do business with? 9. 55PDF Image | LIFESTYLES OF THE INSTAGRAM FAMOUS: WHAT FASHION MICRO- INFLUENCERS
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