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Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems

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Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems ( online-social-networks-measurement-analysis-and-applications )

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3.4.2 Originator-based filtering Another approach for eliminating unwanted communication is to classify content based on the originator’s history and reputation. One technique is whitelisting, where each user specifies a list of users who they are willing to receive content from. Whitelisting is commonly deployed in IM applications such as iChat and AIM, in VoIP systems such as Skype, and in social networking sites such as LinkedIn. In these cases, users have to be on each other’s whitelists (i.e., their lists of contacts) to be able to exchange messages. To get on each other’s whitelists, two users must exchange a special invitation. If the invitation is accepted, the two parties are added to each other’s whitelists. If the invitation is rejected, then the inviter is added to the invitee’s blacklist, which prevents the inviter from contacting the invitee again. Re [57] extends whitelists to automatically and securely include friends of friends. To be effective, whitelisting requires that users have unique identifiers and that content can be authenticated; otherwise, it is easy for malicious users to make their communication seem to come from a whitelisted source. In most deployed email systems, messages cannot be reliably authenticated. However, secure email services, IM, VoIP services, and social networking sites can authenticate content. Whitelisting, however, cannot eliminate unwanted invitations, which represents another form of unwanted communication. Another, similar approach is blacklisting, where each user or site specifies a list of users who they are unwilling to receive content from. To be effective, though, 49

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