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199 includes the way users relate their content to other content found in the system. Locating refers to the mechanism by which users find information relevant to them; it includes the ways users browse or search the content in the system. 9.1.1 The Web In the Web, the content typically consists of Web pages written in HTML. Publishing Users publish content by placing documents on a Web server. An author places hyperlinks into her page that refer to related pages. She may also ask other authors to include links to her page in their pages. Often, such links are placed deliberately to ensure the page is indexed and ranked highly by search engines. Locating Today, the predominant way of locating information on the Web is via a search engine. Modern Web search engines employ sophisticated information retrieval techniques and impressive systems engineering to achieve high-quality search results at massive scale. The key idea behind search engines like Google is to exploit the hyperlink structure of the Web to determine both the corpus of information they index and the relevance of a Web page relative to a given query [122]. This approach has proven highly HTTP over TCP, and the users navigate the systems using their Web browser.PDF Image | Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems
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