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9.1.2 Social Networks Online social networking Web sites have recently exploded in popularity. Sites offer services for finding friends like MySpace [111], Orkut [121], and Friendster [55], for sharing photos like Flickr [52], for sharing videos like YouTube [167] and Google Video [62], and for writing blogs like LiveJournal [97] and BlogSpot [20]. These sites are extremely popular with users: MySpace claims to have over 246 million users, while Facebook and Orkut boast 124 million and 67 million users, respectively. MySpace recently has even been observed to receive more page hits than Google [112]. Examples of online social networking, though, have existed for much longer. For instance, the common practice of placing content on the Web and sending its URL to friends or colleagues is essentially an instance of social networking. Typically, the author has no intention of linking the content; thus, the content remains invisible to users other than the explicit recipients of the URL. The content is advertised not via hyperlinks, but via links between users. Publishing Users publish content by posting it on a social networking site. Content is associated with the user who introduced it, and with users who explicitly recommend the content. Explicit links do not generally exist between content instances, and the content can be of any type. Often, the content is temporal in nature (e.g., blog postings), non- textual (e.g., photos and video clips), and may be of interest only to a small audience. 201PDF Image | Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems
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