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for clicks on PeerSpective results fall into three categories, described below. 9.3.1 Disambiguation Some search terms have multiple meanings depending on the context. Search engines generally assume the most popular term definition. Social networks can take advan- tage of the fact that communities tend to share definitions or interpretation of such terms. An example for disambiguation is shown in Table 9.2, where a user’s query for “bus” yielded the local bus schedule, as it is the page with this keyword that is most visited by local users in the network. 211 Query bus stefan peter serbian currency coolstreaming moose m ̈unchen Page clicked on Saarbru ̈cken bus schedule FIFA World Cup site Peter Druschel’s home page XE.com exchange rates CoolStreaming INFOCOM paper Northwest Airlines’ contract of carriage Peter Druschel’s homepage D R S Table 9.2 : Sample search queries for which PeerSpective returned results not in Google. The results are categorized into the three different scenarios of disambigua- tion (D), ranking (R), and serendipity (S) discussed in Section 9.3. PDF Image | Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems
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