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213 necessarily linking it to the wider Web. Second, social networks make it possible to locate and access information that was previously exchanged by “word of mouth”, that is, by explicit communication between individuals. Third, unlike Web search engines, which organize the world of information according to popular opinion, social networks can organize the world of information according to the shared interest of smaller groups of individuals. In this chapter, we explored the potential of the integration of the Web and social network search technologies. In a small-scale experiment, we found that a significant fraction of URLs requested by our users cannot be retrieved by today’s most popular search engine, as the URLs are too new, of interest to only a small population, or not publicly available. However, we found that by including pages browsed to by friends in a social network, the index coverage could be increased significantly. Moreover, we found that by including these pages in search results, a noticeable improvement in click-rate was observed, underscoring the potential for leveraging the shared interest in social networks.PDF Image | Online Social Networks: Measurement, Analysis, and Applications to Distributed Information Systems
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