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Future Internet 2018, 10, 77 8 of 12 Table 3. Analysis of motives for Instagram use based on amount of time spent on Instagram every day. N M SD p 2. To see updates of my friends 3. To Interact with others (comment & like) 6. To Find something new 8. To seek creative inspiration 9. To look at current fashion brand trends 10. To look at current fashion wear and outfits 11. To relax (have a break) 12. To kill time 13. To avoid loneliness 14. To escape from reality (pressure) 15. To escape awkward situations (pretending to be busy or in traffic) 16. To depict my life through photos 17. To commemorate an event 18. To remember special events (shared collective event) 19. To remember something important to myself 20. To record my emotional state (innermost feelings) 21. To gain attention from followers (Like & Comment) 23. To show off <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) <1 h >1 h (heavy) 178 3.80 129 4.06 178 2.98 129 3.50 178 3.52 129 3.98 178 3.57 129 3.84 178 3.28 129 3.64 178 3.21 129 3.76 178 4.15 129 4.44 178 4.12 129 4.50 178 2.84 129 3.19 178 2.70 129 3.07 178 2.92 129 3.50 178 3.30 129 3.95 178 3.31 129 3.85 178 3.53 129 4.15 178 3.58 129 4.16 178 3.01 129 3.55 178 2.44 129 2.78 178 2.67 129 3.02 1.125 1.021 1.150 1.133 1.180 1.000 1.216 1.052 1.275 1.088 1.262 1.095 0.884 0.706 0.958 0.741 1.134 1.139 1.224 1.318 1.312 1.206 1.266 1.063 1.290 1.160 1.354 1.047 1.256 0.991 1.262 1.430 1.184 1.270 1.265 1.195 0.040 * 0.000 *** 0.000 *** 0.039 * 0.007 ** 0.000 *** 0.002 ** 0.000 *** 0.008 ** 0.012 * 0.000 *** 0.000 *** 0.000 *** 0.000 *** 0.000 *** 0.001 ** 0.020 ** 0.015 * 5. Discussion & Conclusions * p < 0.05, ** p < 0.01, *** p < 0.001. This study examined the usage motives and topics of interests of Instagram users studying at university or graduate school. A total of 307 valid questionnaires were obtained. On the whole, the motives for Instagram use were mostly to look at posts, particularly for the sake of social interactions and diversion. In contrast, the level of agreement expressed in creating Instagram posts was lower, which demonstrates that Instagram’s emphasis on visual communication is widely accepted by the cyber-psychology needs of young people in social communication. When the participants were divided by major, the results of this study indicate that the average scores given by design majors to items “To appreciate different lifestyles and photography works” and “To seek creative inspiration” were both greater than 4, which shows that design majors strongly agreed that their motives for Instagram use were associated with creativity. In contrast, the engineering majors only gave an average score greater than 4 to the item “To see updates of my friends”. In contrast, both design majors and engineering majors showed interest in fashion brands and current fashion wear. With gender as the independent variable, female students used Instagram “to escape awkward situations” more often than male students, while male students used Instagram to show off themselves more often than female students. Gender influenced motives for creating posts more than it influenced motives for looking at posts.PDF Image | PageRank algorithm with MPC
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