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Jennifer was looking for a job. After several attempts to find a job by registering as a job seeker at three employment agencies and days and days of wandering the streets to scan employment agencies’ windows in the city she lived in, Jennifer decided to change her tactics and exchange the world of flesh and blood for the one of ones and zeroes: THE INTERNET—half of the job offerings that were taped at the employment agencies’ windows referred to websites anyway. So why shouldn’t she look for jobs on the Internet? Scanning showcases was so two thousand and two anyway. In the beginning of her online job-hunt, she decided to type in the URL of a well-known national employment agency, the one with that reliable blue logo. After some unsuccessful browsing sessions on the agency’s site, she decided to shift her quest to Google. “www.google.com”, she entered into her browser’s address bar. She found herself facing an almost completely white page, with a promising empty box in the middle, hovering over two, what seemed like, buttons: “Google Search” and “I’m feeling lucky”, she read. Yes, she was feeling lucky. Who knew what she would find once she had filled the text box with words?! In the box, which now appeared to her almost magical, a flickering cursor seemed to be inviting her, as if saying “come on then, don’t be afraid, I’m not waiting for you forever. Go!” Jennifer took a deep breath, put her fingers on her laptop’s keyboard, entered what she was looking for and pressed enter, ignoring the buttons below the text box. Coincidentally, her brother was also looking for similar jobs and one evening, Jennifer and her brother were sitting at Jennifer’s dining table, they found themselves entering exactly the same keywords on their laptops. And it was just after the moment that they had pressed ENTER that it got really weird. 9PDF Image | peek into the discursive construction of the Google Search Algorithm: A critical discourse analysis
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