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peek into the discursive construction of the Google Search Algorithm: A critical discourse analysis

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peek into the discursive construction of the Google Search Algorithm: A critical discourse analysis ( peek-into-discursive-construction-google-search-algorithm-cr )

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3 “Analysis/ interpretation”) the actual results of my research are found. Consequently, I will reflect on my research and its limitations (chapter 4: “Reflection and limitations”) and close with chapter 5 (“Conclusion: from research findings to future research”) in which I will discuss how to proceed from here and give suggestions for further research. Defining the search algorithm in context of current debates 1.1 What is an algorithm? What is considered (part of) an algorithm? Firstly, to clarify what I exactly am going to research, and to grasp the complexity of what elements / actors take part in the constitution of ‘the algorithm’, I will firstly consider what a search algorithm is. In other words: if we talk about a search algorithm, what (parts) do we refer to? What is it? It must be noted that when I refer to the algorithm, which is singular, I mean the concept of the algorithm, not a singular algorithm, since most algorithms are in fact not one algorithm but consist of many algorithms.4 Technically speaking, an algorithm is a series of (mathematical) steps that are finite and “lead to the transformation of some data” (Ince 2009). It is also argued that algorithms do not have to be computational: Rubinstein and Sluis argue that an algorithm is essentially a subsequence of steps and that in this sense analogue photography, for instance, was already algorithmic: the photographer performed structured steps in the darkroom to produce a certain outcome (Rubinstein and Sluis 2013, 28). Algorithms can also consist of series of instructions that have to be followed by a physician to decide on a treatment strategy (such as diagnostic and therapeutic algorithms) (“Algorithm” 2010). In this thesis, I will focus on computational algorithms, specifically the Google Search Algorithm. An example of a computational algorithm is a formula that takes as input X, divides X with 2, and displays its result. A simplistic diagram would look as depicted in Figure 1. The algorithm itself would be the formula that executes the steps: take input A, divide it by 2, print result on screen. algorithm if input: A = input print(A/2) Figure 1: simplistic diagram of a computational algorithm 4 The Google Search Algorithm, for instance, consists of many algorithms, including its famous PageRank algorithm (“Algorithms” 2015). 15

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