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limitations” Table 1: Fairclough’s stages and the chapters of this thesis in which the findings of these stages can be found. In the next section, the specific procedure of data collection and data analysis that was used for this research is described. 2.2 Methods of data collection and analysis 2.2.1 Data, data collection and selection For the analysis, the following texts (all websites) were used. The data can be divided into two parts. Texts that represent Google in general, and texts in which Google Search specifically is presented. Together, these make up the corpus that was used for this study: • General representation of Google o Google “Ten things we know to be true” (“Ten Things We Know to Be True” 2015) o “Answers about Privacy and Security” (“Answers about Privacy and Security” 2015) • Specific presentation of Google Search o Google Inside Search “Algorithms” (“Algorithms” 2015) o Google Inside Search “Crawling & Indexing” (“Crawling & Indexing” 2015) o Google Inside Search “Fighting Spam” (“Fighting Spam” 2015) o Google Inside Search “Policies” (“Policies” 2015) The above corpus was combined manually. In first instance, it was intended to perform a quantitative comparative analysis in which Google’s blog posts about their search algorithm were compared on word frequency and concordance with word frequencies and concordance in the National Bank of English (BoE) or Corpus of Contemporary English (COCA), both of which include lists of real word use of many genres.13 However, it was found that Google has many different blogs on different topics while their tags are inconsequently employed. A blog that did discuss its algorithm was, for instance, found on their general company blog (“Our Secret Sauce” 2015), instead of their In Search blog (their blog about search). Because of the huge amount of blogs posts produced by Google on various topics, it was decided to take a different approach, since the collection and selection of texts would be too time consuming. For the eventual study, the texts on Google as a company, such as their philosophy, were used to study how Google linguistically presents itself. In this study, it is assumed that Google’s general philosophy also applies to their products, including Google Search. Google’s general self-presentation therefore also includes their other pages that are listed above in the corpus list. 13 In a similar way as Tony Bastow performed his study on rhetoric in defence discourse (Bastow 2008). 31PDF Image | peek into the discursive construction of the Google Search Algorithm: A critical discourse analysis
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