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algorithmic transparency (or the lack thereof) it is not enough to make a transparency report in which it is discussed when search results are removed, while not mentioning transparency of the algorithm itself. Media critics, journalists and scholars have a responsibility of addressing such cases. The role of governments and regulating actors is yet to be determined. Thirdly, researchers should be aware of discursive mechanisms, such as Google’s discursive practices that have been addressed in this thesis. Similarly to how media critics may pay attention to framing by politicians, scholars should be aware of discursive constructions of algorithms by software companies. Underlying assumptions should be brought to the surface so that any ungrounded assumptions can be addressed and, if necessary, changed. It may be clear by now that there are many issues raised regarding the intensive use of algorithms in society. Further research may extend on the research done in this thesis by incorporating other powerful agencies, such as Facebook to (better) understand how ideas are naturalized and what is veiled behind ideological promises. What claims are made and on what assumptions are these based? Are these assumptions grounded? What are users expected to give in return? 53PDF Image | peek into the discursive construction of the Google Search Algorithm: A critical discourse analysis
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