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Appendix A: List of codes used for analysis List distilled from Baker and Ellece’s Key Terms in Discourse Analysis (2011): o Absence and silence o Access o Agency § Passivization • Passive agent deletion • Passivized social actors • transitivity § Objectification § categorization o Argumentation strategies § topoi § Rhetoric o Collocation o Connotation o Genericization o Intensifying strategies & mitigating strategies o Legitimation o Modality o Overwording o Personalisation o Personification o Metaphors and similes o Presuppositions 59PDF Image | peek into the discursive construction of the Google Search Algorithm: A critical discourse analysis
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