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INDEX 1. Introduction..................................................................................................................1 1.1 Background and Problem Definition ......................................................................1 1.2 Study Objectives .....................................................................................................2 2. Literature review ..........................................................................................................3 2.1 Search Engine Definition and Basic Features .........................................................3 2.2 Search Engines Optimization (SEO) ........................................................................4 2.3 Moz SEO Company .................................................................................................5 3. Methodology................................................................................................................6 3.1 The Case Study Method..........................................................................................6 3.2 Moz Ranking Factors Biannual Survey....................................................................6 3.3 Sudy Approach and Methodology..........................................................................7 3.3.1 Study Configuration ........................................................................................7 3.3.2 Study Variables ...............................................................................................9 4. Results and Discussion................................................................................................15 4.1 Results...................................................................................................................15 4.2 Discussion .............................................................................................................21 4.2.1 Click-Through Rate (CTR) ..............................................................................21 4.2.2 Time Spent on the Site (User Dwell Time and Bounce Rate) .......................22 4.2.3 Social Media..................................................................................................22 4.2.4 Voice Search..................................................................................................23 4.2.5 Technical Factors Still in the Game: The Mobile Paradigm ..........................23 4.2.6 Combining Technology and Human Behavioral Patterns.............................23 5. Conclusions.................................................................................................................25 Bibliography.....................................................................................................................26 ivPDF Image | Prova de trabalho de projeto conducent
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