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exhaustive trial and error initiatives based on practical experiments or applying end user surveys data analysis as intended to be done in this practical case study (Li, Lin,M., Lin,Z. & Xing, 2014). Finally, it is a common knowledge that the web experience has been continuously evolving. It reinforces exactly the major focus of this study which is to analyze and document information related to the billion-dollar giant market regarding SE ranking factors, intending to be a reference study for this kind of analysis and supporting the perception of this model evolution which is strongly based in practical use experiences (Hui, Shigang, Jinhua & Jianli, 2012). 2.3 MOZ SEO COMPANY One of the biggest players in SEO market - nominated Moz SEO Company - has defined its own metrics regarding the SE website ranking classification. These standard variables have been commonly used in the world as an instrument to evaluate the evolution of website page versions and to compare their SE result pages analysis (Mavridis & Symeonidis, 2014). Moz SEO Company is a software as a service (SaaS) firm based in Seattle, Washington, U.S., that sells software subscriptions regarding inbound marketing and marketing analytics. Moz offers SEO tools which includes link building, keyword research, site audits, and page optimization insights to help companies to have a better overview of their web presence and how to improve their ranking in the search engines (Moz.com website, 2017). The company also maintains a community of digital marketers and, e very two years, surveys the opinions of several search marketers and performs correlation studies to better understand the search engine algorithms complexity. 5PDF Image | Prova de trabalho de projeto conducent
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