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expected to verify obsolete ranking factors considerations also outline new trends about recently and increasing importance ranking factors being considered by SE algorithms. 3.3.2 Study Variables This section lists the definition about the data that were collected by Moz Survey and its related category regarding SE specific features. The data are classified into 8 different master categories and distributed into particular tables as shown in Figure 4. The next pages show in more detail the explosion of each major category into its related subcomponents and its respective weight in ranking factor Google algorithm pointed by the respondents. The first category group was created by Moz just to allow an overview regarding the respondent’s general perception of Google's Broad Search Ranking Algorithm and, further on, each category will be detailed in subsequent tables. Figure 4 – Search Engine factors categories ad its Influence on Google algorithm Source: Moz Survey 2014/2015 9PDF Image | Prova de trabalho de projeto conducent
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