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[4] Page-Level Keyword Features Metrics Table 4 lists variables which describes use of the keyword term or phrase in parts of the HTML page code (title of the page, H1 elements, image alt attributes). Google rank websites not only based on their link popularity, in addition, Google have a kind of synonyms correlation and to rank well it is important to create topical content for pages not targeting only a single keyword but using related content in association with major keywords being searched. Variables related to Page-Level Keyword Features Metrics Group Keyword present in the title element Keyword appears in the main content area of the page Page contains close variants and/or synonyms of the keyword Degree of optimization for a topic modelling algorithm Keyword present in the page's URL Keyword present in the anchor text of an on-page link Keyword present in the alt attribute of an image on the page Keyword present in specific HTML elements (bold/italic) Table 4. Variables related to Page-Level Keyword Features Metrics Group [5] Page-Level Keyword-Agnostic Features These features relate to page attributes itself despite of the explicit keyword being used on search and its semantical value. As can be verified on Table 5, it includes page content length, Open Graph markup, https among others. Variables related to Page-Level Keyword-Agnostic Features Group Uniqueness of the content on the page (evaluated by Google) Page is mobile friendly (for mobile rankings) Relative CTR from Google SERPs (to the page for the keyword) Page Load Speed Quantity of searches for this keyword (+specific brand name, URL, or domain name) Pure bounce rate of the page Overall design and/or user experience Long click metrics or dwell time (several clicks for the same user in the session reflected in the user time spent on the page) Freshness of the content on the page Return visits to this page after initial query/click 12PDF Image | Prova de trabalho de projeto conducent
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