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[8] Domain-Level Keyword-Agnostic Features These features relate to the entire root domain despite of the explicit keyword being used on search and its semantical value. As shown on Table 8, it includes domain age, responsive design and other general domain attributes. Variables related to Domain-Level Keyword-Agnostic Features Group Uniqueness of content across the whole site (evaluated by Google internal algorithm) Use of responsive design and/or mobile-optimized Aggregated CTR from Google SERPs for the domain Freshness of content on the site Aggregated page load speed for pages of domain Dwell Time or Long click metrics for domain (several clicks for the same user in the session reflected in the user time spent on the domain pages) Quantity of error pages crawled on the site Age of domain Domain is associated with high-authority authors Domain contains trust signal pages Domain lists contact information Quality of other sites hosted on the same block of IP addresses Table 8. Variables related to Page-Level Keyword-Agnostic Features Group [9] Page-Level Social Metrics These features relate to metrics from social media sources for the ranking page. In other words, Page-Level Social Features consist of the interactions that occurs for that page across the internet major social media sites. In example, people likes and shares to the page in social posts, among others aspects presented on Table 9. Variables related to Page-Level Keyword Features Metrics Group Engagement with content/URL on social networks Raw count of Google+ shares and +1sassociated with URL Raw count of Tweets associated with URL Raw count of Facebook likes and shares associated with URL Comments about the page on social sites Sentiment of social links and citations referring to the page Raw count of Pinterest pins associated with URL Table 9. Variables related to Page-Level Social Metrics Group 14PDF Image | Prova de trabalho de projeto conducent
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