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4. RESULTS AND DISCUSSION 4.1 RESULTS The data outlined below represent the opinions of marketing SEO professionals, respondents of the various weighting of factors thought to be used in Google's search algorithm. The respondents rated the relative levels of influence exerted by areas of ranking factors on a scale of 1 (not influential) to 10 (highly influential). After that, the respondents evaluate each one of components separately. 1) Google's Broad Search Ranking Algorithm Results Content Design XX XX XX 18.53 18.53 1. Google's Broad Search Ranking Algorithm Value Ext Human 1.1 Domain-Level, Link Authority Features 8.22 X 1.2 Page-Level Link Metrics 8.19 X 1.3 Page-Level Keyword Features 7.87 1.4 Page-Level Keyword-Agnostic Features 6.57 1.5 Domain Level Brand Metrics 5.88 1.6 Domain Level Keyword Usage 4.97 X X X 1.7 Domain-Level, Keyword-Agnostic Features 4.09 1.8 Page-Level Social Metrics 3.98 1. TOTAL SCORE X X X X X X 41.90 20.52 Table 10. Google's Broad Search Ranking Algorithm respondent results Table 10 Total Score illustrates that based on marketing respondents’ perception about Google general ranking factors it seems that the Google algorithm is considering external website factors - most of them related to human behavior patterns - rather than internal contents or technical aspects of the page. 2) Domain-Level Link-Authority Features Results 2. Domain-Level Link-Authority Features Value Ext Human Content Design 2.1 Quantity of unique linking domains to the root 7,45 X domain 2.2 Topical relevance of linking domains 7,36 X 2.3 Raw popularity of the domain as measured by 7,15 X MozRank, PageRank, etc. 2.4 Trust of the domain from as measured 7,01 X byTrustRank, MozTrust, etc. 2.5 Distribution of linking domains' authorities/ 6,95 X relative importance/popularity 2.6 Backlinks from sites of your own geotargeted 6,69 X area or language 15PDF Image | Prova de trabalho de projeto conducent
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