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6) Domain-Level Brand Metrics Results Content Design 6. Domain-Level Brand Metrics 6.1 Search volume for the brand/domain 6.2 Existence/quality of verified real-world business info 6.3 Quantity of citations for the domain name across the web 6.4 Quantity of co-occurrence keyword + brand across web 6.5 Quantity of mentions of the brand/domain on social sites 6.6 Popularity of business's official social media profiles Value Ext Human 6.54 X X 6.33 X X 6.36 X 6.15 X 4.35 X X 3,99 X X 6. TOTAL SCORE 33.72 21.21 Table 15. Domain-Level Brand Metrics respondent results Table 15 Total Score illustrates that the website Domain-Level Brand Features are heavily affected by external website aspects, commonly considering human interaction. 7) Domain-Level Keyword Usage Results 7. Domain-Level Keyword Usage 7.1 Keyword is the exact match root domain name 7.2 Keyword is present in root domain name 7.3 Keyword is closely related to domain name X Content Design Value Ext 5.83 X Human 5.22 X through entity association 7.4 Keyword is the subdomain name 7.5 Keyword is the domain extension 4.08 3.82 X 2.55 X 21.50 7. TOTAL SCORE Table 16. Domain-Level Keyword Usage respondent results Table 16 Total Score illustrates that the website Domain-Level Keyword Usage Features are primarily affected by external website aspects, although not considering human interaction. 19PDF Image | Prova de trabalho de projeto conducent
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